Even though technology is all around us, it moves so fast that it can sometimes be hard to keep up with the deluge. Luckily, curators are available to not only give your readers a front row seat to emerging trends and technologies, but to also translate those trends and technologies into content that makes sense for your customers’ businesses.

Prowess keeps up in several ways, including checking in on “The Gartner Hype Cycle for Emerging Technologies, 2017,” which “focuses on three emerging technology mega-trends: artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms.”

As one of the emerging mega-trends, AI is increasingly infused into our daily lives through digital assistants such as Cortana and Alexa, but we can also see the real impact of this technology in reuniting families, such as in this story for the Microsoft News Center by Prowess writer Deborah Bach. Her story focuses on Microsoft Cognitive Services and its facial-recognition API, one of many AI tools available for a myriad of applications. Prowess writer Bill Briggs showed readers Microsoft’s IoT & AI Insider labs, where engineers “help guests elevate their businesses and products by tapping into the Internet of Things (IoT) and artificial intelligence, further fueling a transformation across sectors that range from energy to retail to robotics.”

AI is also making its way to autonomous vehicles, which have the potential to reduce accidents, improve traffic, and even aid productivity as commuters use their travel time to work instead of drive. We’re also seeing how IoT and AI are transforming the future of the auto industry with intelligent mobility.

“When autonomous vehicles, AI, IoT, and other emerging technologies are combined with economic trends like the sharing economy, we truly see different business designs that profoundly disrupt the market,” says Mike J. Walker, Gartner research director, in the Hype Cycle article linked above.

The second trend to watch is augmented reality (AR), which integrates virtual enhancements with real-world objects. AR is already finding its way into real-world applications, such as fixing elevators more quickly using Microsoft HoloLens, as I wrote for Microsoft’s Transform blog.

As part of our duties for the Microsoft News Center, Prowess writers create pointers for the Fire Hose blog to stories about Microsoft’s technology, people, services, and events. I recently did one about how Windows Mixed Reality is helping advance cancer research.

The third emerging trend to keep an eye on is blockchain, which Gartner believes will lead to a reformation of whole industries in the long term.

While exploring the technology in an April 2017 blog post, Prowess writer JC Mackin showed that Prowess was already thinking ahead about this technology’s implications.

“Arguably the biggest conceptual innovation has been introduced with Ethereum, a blockchain and platform separate from Bitcoin that, akin to an iPhone, allows developers to extend its functionality indefinitely through apps (called ÐApps),” he wrote. “It’s true that the original beneficiaries of blockchain were imagined to be individual consumers, but removing the middlemen from transactions eliminates transaction fees for individuals and institutions alike, both of whom seek to reduce costs. Other business benefits of blockchain are also relatively easy to imagine, such as in facilitating identity authentication, privacy, access management, asset management, and regulatory compliance.”

As you can see, Prowess has a front-row seat to changes and advancements in the IT industry. That perspective helps us bring value to the projects we work on every day.

To keep up with more emerging trends and technologies, follow Prowess on our blog, Twitter, and LinkedIn.

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