Nintex Compete Infographic

In this infographic, we simplified business concerns into bite-size challenges and solutions that highlighted the weaknesses of one of K2’s competitors. The infographic provided a direct, one-to-one comparison of the features and benefits of two workflow-management solutions: the K2 solution and a competitor’s solution.

K2 Personas

We developed a consolidated customer-persona strategy, in addition to associated documentation, to inform K2 marketing initiatives, noting the priorities and challenges for each persona’s perspective. We supported K2 with a consistent vocabulary and clear direction regarding the objective and target audience for any given piece of content. This work helped ensure that the marketing strategy remained cohesive across the company.