Getting Started in Data Analytics: A Q&A Session
Just what is data analytics, and what do you need to know if you’re interested in exploring the field? I talked with our in-house expert, David Jeppesen, about some of the tools and skill sets used in data analytics today—and whether you need to know how to program to...
Fact-Based Marketing: Just the Facts, with a Healthy Dose of Customer Insight Sprinkled In
Bear with me while I get something off my chest: “fact-based marketing” might be the worst descriptor of all times. Hyperbole? A bit, yes. But “fact-based” doesn’t fully encompass what fact-based marketing is at all. The term “fact-based marketing” implies barraging...
Top Considerations for Your Trade-Show Demo
Nothing brings home a new or complex technology like a demo. Demos represent a chance to dazzle prospects with your technology in action, and they are critical elements at any stage in the engagement funnel. They can help get the next meeting or even seal the deal....